A Super Mistake: DC Comics PR Disaster
I wrote an article forBig Hollywood on the subject of Superman renouncing his citizenship. Here it is.
The bottom line is, this may have been some stunt because it’s issue 900, or it might have been done leading into the upcoming film, but they don’t understand what a huge mistake it is, on so many levels. And they will come to regret it in time. It’s going to turn off a lot of people for no good reason. And harm the brand.














